A food industry veteran identified a communications gap between small business owners and their potential customers. Utilizing existing POS systems, web and mobile apps, and traditional print marketing, this project’s — currently under NDA — is designed to bridge that gap .
Over the span of several months, I was involved in many hours of planning, ideation, whiteboard sessions, wireframing, strategy, and prototype creation using “the full-stack UX design platform” UXPin.com.
A solid road-map and information architecture has been established. Phase 2 is scheduled to being Q3 2017.